Short Story
VASHIONS : VIRTUAL FASHION
We are the 1st Indian Ecommerce B2B, B2C platform which is going to provide Virtual Trial experience to customers, which is
equivalent of an in-store trial room for apparels & accessories.
(We have plans to launch Vashions in Metaverse in future.)
Problem Statement
Physical Jewellery stores are prone to theft, shoplifting, and robbery.
• In physical stores, customers might not have the time or patience to try on multiple pieces of
jewellery.
• Jewellery stores may not always have the full collection of items in stock for customers to try on.
• Customers trying on expensive or delicate jewellery in store risk damaging the items.
• Customers may find it inconvenient to visit a store, especially if it’s far away, or due to time
constraints.
Solution
VR based Virtual Trial Room on shopping platforms where customers can try jewellery
online in real-time before buying.
• Customers try on the clothes in retail stores and make a buying decision based on how it looks on
them. This is the exact experience we are planning to provide to online shoppers as well with our
Virtual Trial Rooms.
• By enabling customers to try on jewelry virtually, stores can reduce the need to display or handle highvalue items, minimizing the risk of theft.
• Virtual try-ons allow customers to try a wide variety of jewellery from the comfort of their home
without time constraints, improving overall customer experience
Story
Return/Category
Value Proposition
We don’t want Customers to wait outside the trial room of any store
and want to minimize the return rate of e-commerce platforms
(fashion).
• Saving time by helping them to buy right product with the help of
Technology.
• We are helping customers to enhance buying decisions / to visualize
product in reality.
• Customers can also try and pre order upcoming products. It will be a
win-win situation for both parties.
Market Size (India)
Online Shoppers – 20Cr
Active Online Shoppers – 15Cr
Inactive Online Shoppers – 5Cr
Inactive online shoppers are
expected to grow 50 crores by
2025.
Urban internet users are relying
on online platforms for product
research.
62% of urban users are
researching products online
before making any purchase
either online or offline.
50% of offline shopping across
categories involves online
product research.
Indian Jewellery Market
The India jewellery market size was estimated at USD 85.52 billion in 2023 and is expected to grow at a CAGR of
5.7% from 2024 to 2030.
• Jewelry serves as a crucial fashion item and enhances the overall appearance. When flaunting the latest fashion
trends, customers select accessories that complement or spruce up their outfits.
• For instance, as streetwear trends have become more popular, both men and women are accessorizing with
jewellery more frequently to express their sense of individuality.
Global Jewellery Market
According to Facts and Factors, the global jewellery market size was worth around USD 325.46 billion in 2023 and is predicted to grow to around USD 497.52 billion by 2032 with a compound annual growth rate (CAGR) of roughly 4.83% between 2024 and 2032.
How many people shop online?
With the rise of ecommerce, it’s only natural that the number of online shoppers worldwide rises along with it. As it stands in 2021, the number of digital buyers is at 2.14 billion.
That makes 27.6 percent of the 7.74 billion people in the world. In other words, more than one out of every four people you see around you is an online shopper.
Competitive Landscape:
MVP is ready. Product is in testing and Beta Launch.
• We are acquiring initial customers. We already have 5 customers.
• Initially this SaaS product will be for 60-90 Days i.e. trial period, later on
based on conversion Vashions will charge accordingly.
• In talk with Dubai (Deira) Based jeweler for collaboration
• We have initiated conversation with the Jewellery association of India as
well.
Business Model
We plan to execute both the Business Models – B2C and B2B.
B2C:
In B2C model, we will integrate Virtual Trial Room technology on our platform to 3D Try on Apparels & Accessories listed on our website.
Initially, it will be Free but later we will charge elite, prime or plus Membership Fee for this feature. This Technology will be on subscription basis.
We also charge a minimal amount for using this technology so that people can click and share photos on Social Media as well as with their friends and family.
B2B:
In B2B model, we will partner up with premium Brands/Products with high ticket product line. (e.g Tanishq, PC Jewellers in Jewellery and Gas/Jack N Jones in apparels and so on)
We will charge premium fee and rent out our technology to them on subscription model. Because their forte is product and our forte is Technology.
Traction (Google Analytics)
Traction (Shopify Analytics – June’22)
Traction (Social Media – This Year till date)
Benefits and Vision (To launch Fashion in Metaverse)
We will get multiple benefits during free trials also .
a) Our data will train regularly and we will move towards perfection.
b) Our B2B client will promote/market our product as their USP.
c) We will get more clients from world wide.
d) Sellers can also show their upcoming products and take pre orders from the customers.
Vashions = Virtual +Fashion.
As a virtual fashion platform, just imagine how it feels to try in apparel and accessories in real
time.
We are Solving Real Problem now and of the Future as well
Funding Objective
●Hiring Brilliant Techies
● Technology (Product development & testing)
● Acquiring B2B clients
● B2B Collaborations
● Miscellaneous
Achievements Till Now:
1. Bootstrapped (10 lacs and above)
2. Got Grant by State government (10 Lacs )
3. Done Pilot before launch with 90% positive response
4. On boarded few vendors and counting
5. Started selling and counting (Doing Promotions)
- Shortlisted and Incubated as a Potential Start-up under Bihar Startup Policy 2017.
- Received Grant of INR 10 Lacs from Bihar Govt. under Bihar Startup Policy 2022
Revolutionizing Online Jewelry Shopping with Vashions’ Virtual Try-On API
Vashions’ Virtual Try-On API enhances the online jewelry shopping experience by allowing customers to upload photos or videos to virtually try on jewelry in real time. This feature increases confidence in purchases, reducing uncertainty and leading to higher sales and satisfaction.
For retailers, it reduces return rates, builds customer trust, and offers a competitive edge, making it a valuable tool for improving customer experience and driving business growth.
Demo Link: Vashions.in
Story
VASHIONS : VIRTUAL FASHION
We are the 1st Indian Ecommerce B2B, B2C platform which is going to provide Virtual Trial experience to customers, which is
equivalent of an in-store trial room for apparels & accessories.
(We have plans to launch Vashions in Metaverse in future.)
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